Working directly with game studios Treyarch and Infinity Ward, we orchestrated a three day event where the enemies of Infinite Warfare invaded Black Ops III’s most popular multiplayer map, NUK3TOWN. Fans were then sent to Facebook Messenger where they could engage with the hero of the new game and receive instructions on how to fight back.

Fans were sent inside the game and across the internet to hunt for a 12-digit code, working together with other fans and forming a direct relationship with the hero of the new game, months before its release.