bRIEF

How do you get fans excited for the new 2016 Call of Duty® title, Infinite Warfare?


INSIGHT

Call of Duty's most engaged social network isn't Facebook, Twitter, or Snapchat. It's the Call of Duty title that millions of players are playing each day. In this case, that meant Call of Duty's previous title, 2015's Black Ops III – making it the perfect platform to engage fans directly where they were. 


SOLUTION

Call of Duty: Infinite Warfare invades Black Ops III and the living rooms of millions of players.