266MM

IMPRESSIONS 
 


 

6MM

MESSAGES EXCHANGED
IN THE FIRST 24 HOURS

 


2.77MM

ENGAGEMENTS
 


 

1.8MM

SOCIAL MENTIONS


 
“This was all about the community coming together to directly participate in, engage with, and learn about the new game. Through a pivotal character from within the game narrative we were able to – for the first time ever – deliver a story that played out through a Messenger bot. And the fan reaction at each step was fantastic."
 

 
"Infinite Warfare's first victory:
 6M bot messages on Facebook"
HT_AwardsSite_Logos_VentureBeat_Small.png
 

 
"Call of Duty makes inventive
 use of chatbots"

 
"New Call of Duty teasers 
warn of new enemy"
 

 
"Activision sneaks in a
surprise on Nuk3town"