IN THE FIRST 24 HOURS
“This was all about the community coming together to directly participate in, engage with, and learn about the new game. Through a pivotal character from within the game narrative we were able to – for the first time ever – deliver a story that played out through a Messenger bot. And the fan reaction at each step was fantastic."
"Infinite Warfare's first victory: 6M bot messages on Facebook"
"Call of Duty makes inventive use of chatbots"
"New Call of Duty teasers warn of new enemy"
"Activision sneaks in a surprise on Nuk3town"